{"product_id":"rolex-datejust-31-new-2025-datejust-31-floral-diamond-dial-factory-bezel-278384rbr","title":"Rolex Datejust 31 FLORAL DIAMOND DIAL FACTORY BEZEL 278384RBR UNWORN 2025","description":"\u003c!-- swc-rolex-full-catalog-natural-language-2026-08-29 --\u003e\n\u003cdiv class=\"swc-product-description swc-enterprise-product-description\"\u003e\n\u003cp\u003eThis Rolex Datejust 31 reference 278384RBR is distinguished by a blue dial. Its 31 mm case is made from stainless steel.\u003c\/p\u003e\n\u003cp\u003eThe Datejust layout places the date at 3 o’clock beneath the Cyclops lens, giving the watch an immediately recognizable display that works as an everyday piece without losing its more formal character. Power comes from Rolex calibre 2236, with 55 h of power reserve. Water resistance is listed at 10 ATM. For buyers comparing Datejust 31 configurations, the blue dial and stainless steel case are the defining details of this reference.\u003c\/p\u003e\n\u003cp\u003eThe watch offered here is listed in unworn condition and is supplied with the original box and original papers. The photographs and specifications on this page govern the exact watch offered; contact Superlative Watch Co. to confirm live availability and delivery timing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eRolex Datejust 278384RBR specifications\u003c\/h2\u003e\n\u003ctable class=\"swc-product-specifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eBrand\u003c\/th\u003e\n\u003ctd\u003eRolex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eModel\u003c\/th\u003e\n\u003ctd\u003eDatejust\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eReference\u003c\/th\u003e\n\u003ctd\u003e278384RBR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eCase shape\u003c\/th\u003e\n\u003ctd\u003eRound\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eCase material\u003c\/th\u003e\n\u003ctd\u003eSteel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eCase diameter\u003c\/th\u003e\n\u003ctd\u003e31 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eBezel\u003c\/th\u003e\n\u003ctd\u003eWhite gold\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eCrystal\u003c\/th\u003e\n\u003ctd\u003eSapphire crystal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eDial\u003c\/th\u003e\n\u003ctd\u003eBlue dial\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eBracelet \/ strap\u003c\/th\u003e\n\u003ctd\u003eSteel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eBracelet color\u003c\/th\u003e\n\u003ctd\u003eSteel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eClasp\u003c\/th\u003e\n\u003ctd\u003eFold clasp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eClasp material\u003c\/th\u003e\n\u003ctd\u003eSteel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eMovement\u003c\/th\u003e\n\u003ctd\u003eAutomatic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eCalibre\u003c\/th\u003e\n\u003ctd\u003e2236\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003ePower reserve\u003c\/th\u003e\n\u003ctd\u003e55 h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eWater resistance\u003c\/th\u003e\n\u003ctd\u003e10 ATM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eCondition\u003c\/th\u003e\n\u003ctd\u003eUnworn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eScope of delivery\u003c\/th\u003e\n\u003ctd\u003eOriginal box, original papers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45992164262111,"sku":"K2FM39-278384RBR","price":23750.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0549\/3587\/9903\/files\/9E9B387E-ACBD-480F-BBF2-BCEACA3C606F.jpg?v=1785440021","url":"https:\/\/superlativewatchco.com\/products\/rolex-datejust-31-new-2025-datejust-31-floral-diamond-dial-factory-bezel-278384rbr","provider":"Superlative Watch Co.","version":"1.0","type":"link"}