{"product_id":"rolex-datejust-31-new-2025-datejust-31mm-azzuro-floral-diamond-dial-278274","title":"Rolex Datejust 31 UNWORN 2025 Azzuro Floral Diamond Dial 278274","description":"\u003c!-- swc-rolex-full-catalog-natural-language-2026-08-29 --\u003e\n\u003cdiv class=\"swc-product-description swc-enterprise-product-description\"\u003e\n\u003cp\u003eThe Rolex Datejust 31 reference 278274-0036 is configured with a blue dial. Its 31 mm case is made from stainless steel.\u003c\/p\u003e\n\u003cp\u003eThe Datejust layout places the date at 3 o’clock beneath the Cyclops lens, giving the watch an immediately recognizable display that works as an everyday piece without losing its more formal character. For buyers comparing Datejust 31 configurations, the blue dial and stainless steel case are the defining details of this reference.\u003c\/p\u003e\n\u003cp\u003eThis listing represents an unworn example and is supplied with the original box and original papers. The photographs and specifications on this page govern the exact watch offered; contact Superlative Watch Co. to confirm live availability and delivery timing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eRolex Datejust 278274-0036 specifications\u003c\/h2\u003e\n\u003ctable class=\"swc-product-specifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eBrand\u003c\/th\u003e\n\u003ctd\u003eRolex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eModel\u003c\/th\u003e\n\u003ctd\u003eDatejust\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eReference\u003c\/th\u003e\n\u003ctd\u003e278274-0036\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eCase shape\u003c\/th\u003e\n\u003ctd\u003eRound\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eCase material\u003c\/th\u003e\n\u003ctd\u003eSteel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eDial\u003c\/th\u003e\n\u003ctd\u003eBlue dial\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eBracelet \/ strap\u003c\/th\u003e\n\u003ctd\u003eSteel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eMovement\u003c\/th\u003e\n\u003ctd\u003eAutomatic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eCondition\u003c\/th\u003e\n\u003ctd\u003eUnworn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eScope of delivery\u003c\/th\u003e\n\u003ctd\u003eOriginal box, original papers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45992283537631,"sku":"F07XC9-278274-0036","price":17500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0549\/3587\/9903\/files\/25204512-hqx3159unxvhg3ar3qrxa1tw-ExtraLarge.jpg?v=1718749257","url":"https:\/\/superlativewatchco.com\/products\/rolex-datejust-31-new-2025-datejust-31mm-azzuro-floral-diamond-dial-278274","provider":"Superlative Watch Co.","version":"1.0","type":"link"}