Rolex 2026 Watch Releases: Every New Reference, Price and Key Change
All 58 official references, organized by model and configuration—with Rolex imagery, launch pricing, official-source links and the Buying Desk view of what actually changed.
Official Rolex press imagery · © Rolex · Used for editorial identification and reporting
What is new from Rolex in 2026?
Rolex did not introduce an entirely new named model family in 2026. The official launch is primarily a dial, material and configuration year: new Datejust and Oyster Perpetual executions, the return of the Yacht-Master II, and exceptional Daytona and Day-Date 40 pieces. Jubilee Gold is the new 18 ct alloy—not a separate watch model.
Did Rolex release a completely new model in 2026?
No new named family appears in Rolex’s official 2026 model index. The year matters because of its new dials, metals, gem-setting and configurations—including the revived Yacht-Master II—not because Rolex started an unrelated model line.
What is Rolex Jubilee Gold?
Jubilee Gold is Rolex’s new in-house 18 ct gold alloy, introduced as part of the Oyster case centennial story. The name describes the metal, while the watch remains a Day-Date 40.
Which releases are the headline watches?
The Rolesium Daytona, Jubilee Gold Day-Date 40, 100 Years Oyster Perpetual 41, multicolour Jubilee-motif OP 36, green ombré Datejust 41 and revived Yacht-Master II carry the clearest 2026 stories.
Are the prices current?
The matrix preserves U.S. retail prices recorded at launch on April 13, 2026. Each official reference link leads to Rolex for the latest public specification and price where Rolex displays one.
Current examples from the 2026 release
Each card shows an individual watch. Open its listing for current photographs and details.
Rolex Yacht-Master II 44 Oystersteel 126680 UNWORN 2026
Available now
Rolex Oyster Perpetual 41 100th Anniversary Slate Dial 134303 UNWORN 2026
Available now
Rolex Oyster Perpetual 36 Jubilee Motif Dial 126000 UNWORN 2026
Available now
Rolex Datejust 41 Green Ombré Dial Oyster 126334 UNWORN 2026
Available now
Rolex Datejust 41 Ombré Green Dial Jubilee 126334 UNWORN 2026
Available now
Rolex Datejust 41 Ombré Green Dial Jubilee 126300 UNWORN 2026
Available now
Rolex Datejust 36 GREEN OMBRÉ INDEX 126234 Jubilee UNWORN 2026
Available nowThe complete editorial matrix below uses official Rolex press imagery and links every public reference back to Rolex. Superlative inventory links are shown separately so a family-level collection link is never mistaken for an exact watch.
The 2026 Headliners
The 2026 HeadlinersSeven pieces from this year's release carry most of the story: the Rolesium Daytona and Jubilee gold Day-Date 40 on the "Exceptional Watches" page, the revival of the Yacht-Master II, a diamond-paved Day-Date 36 at the top of the catalog, the two-tone Oyster Perpetual 41 carrying "100 Years" on the dial, the multi-coloured Jubilee OP 36, and a green ombré Datejust 41.
The Rolesium Daytona confirms the sapphire caseback we flagged in our pre-show preview. The Yacht-Master II (m126680-0001) is the first meaningful update since 2017. The Oyster Perpetual 41 is the one reference to carry "100 Years" directly on the dial. The Day-Date 36 diamond pavé at $98,100 is the highest-priced reference in the 2026 standard catalog.
Reported boutique and off-catalogue pieces
These eleven configurations were reported from Geneva or boutique channels but do not appear in Rolex’s public 2026 model index. They are therefore kept separate from the 58 official references. Descriptions and reported prices remain provisional until Rolex publishes a complete reference or specification.
| Model | Reported reference | Reported configuration | Status |
|---|---|---|---|
| GMT-Master II | m126759sabl-0001 | White gold · Blue stone dial · Baguette sapphire bezel | Reported $258,000 |
| Day-Date 36 | m128239-0083 | White gold · Turquoise dial · Baguette sapphire markers | Reported $69,100 |
| Day-Date 40 | m228235jg-0002 | Jubilee Gold · Gold leaf motif dial · Roman numerals | Reported $58,000 |
| GMT-Master II | m126755emsa-0003 | Everose · Chrysocolla dial · Sapphire-to-emerald bezel | Reported $355,000 |
| Yacht-Master 42 | m126678saj · full ref pending | Yellow gold · Brown dial · Gem-set bezel · Brown Oysterflex | Reported at Geneva |
| Day-Date 36 | Pending confirmation | Rose gold · Pink dial · Ruby baguette markers · President | Reported at Geneva |
| Day-Date 36 | Pending confirmation | White gold · Purple stone dial · Diamond bezel · Purple strap | Reported at Geneva |
| Day-Date 40 | m228235jo · full ref pending | Jubilee Gold · Light green dial · Baguette diamond markers | Reported at Geneva |
| Day-Date 36 | m128148 · full ref pending | Yellow gold · Amazonite dial · Diamond bezel · Mint leather strap | Reported at Geneva |
| Day-Date 36 | Pending confirmation | Yellow gold · Pink opal dial · Ruby baguette markers · President | Reported at Geneva |
| Day-Date 36 | Pending confirmation | Yellow gold · Intense pink stone dial · Diamond bezel · Pink leather strap | Reported at Geneva |
Verification source: Rolex — All New Models 2026. Items absent from that index are not counted in this guide’s official 58-reference total.
The Oyster Case Turns 100
The Oyster Case Turns 100Rolex patented the Oyster case in 1926: the first commercially viable waterproof wristwatch case. A century later, that patent is the conceptual spine of the 2026 release. Every one of Rolex's editorial tiles on the 2026 launch page reads as a material retrospective rather than a product announcement: "A subtle glow" (platinum), "La vie en Everose," "In the matter of excellence" (yellow gold), "Unity within difference" (Rolesor), "How tough is enough?" (Oystersteel), and "Vapour of colours" (PVD).
That's why this release is Datejust-heavy and Oyster Perpetual-heavy rather than sports-watch-heavy. Dress references are the canvas for showing off materials. The winding crown on the OP 41 Rolesor carries the number 100 in relief. The sapphire case back on the Rolesium Daytona (a first for the steel Daytona) lets you look through at the movement, re-framing what the Oyster case can be.
If you were expecting new sports-watch references, they'll likely come later. Rolex rarely clusters all its heavy news into one year. The Land-Dweller, introduced at Watches and Wonders 2025, is in its first full year of production with no 2026 variants. The Daytona is refreshed but not expanded. Sea-Dweller, Submariner, Explorer, Sky-Dweller, Air-King, and 1908 sit out this cycle entirely in the standard catalog.
Every New 2026 Reference
All 56 catalog references below are taken directly from Rolex's New Watches 2026 listing, grouped by collection. Prices are US retail as of April 2026 launch. Each card links to the reference's official Rolex product page, with a primary link to our matching collection at Superlative Watch Co. in case you want to explore similar in-inventory pieces while you wait for the 2026 refs to become available through authorized dealers and the secondary market.
Datejust 41 (9 new references)
CHECK OUR DATEJUST INVENTORY →
Datejust 36 (32 new references)
The Datejust 36 is the single biggest piece of the 2026 release: 32 variants across Oystersteel, yellow Rolesor, white Rolesor, Everose Rolesor, and diamond-set variations. We've grouped them below by material subgroup so the wall of refs is easier to scan.
Datejust 36: Oystersteel and Rolesor
Datejust 36: Diamond-Set Bezels
CHECK OUR DATEJUST INVENTORY →
Oyster Perpetual (11 new references)
The Oyster Perpetual line gets the broadest size-range refresh this year: one new reference each at 31 mm, 36 mm, and 41 mm, plus four new 28 mm and four new 34 mm pieces. The two-tone OP 41 with "100 Years" on the dial is the explicit centennial flagship; the rest showcase yellow gold, Everose, and Rolesor configurations.
CHECK OUR OYSTER PERPETUAL INVENTORY →
Yacht-Master II (2 new references)
The Yacht-Master II was effectively dormant for the better part of a decade, with no meaningful refresh since the 2017 tweaks to caliber 4161. Two new references in 2026 bring it back as a current-catalog piece, with an updated caliber 4162 (72-hour power reserve) and reworked regatta countdown ergonomics.
Day-Date 36 (2 new references)
Both new Day-Date 36 references are high-jewelry pieces in white gold with full diamond dials. The pavé at $98,100 is the priciest reference in the entire 2026 standard catalog.
CHECK OUR DAY-DATE 36 INVENTORY →
What Rolex Didn't Release
The absences are part of the 2026 story. Rolex's "New Watches 2026" listing did not include any new Cosmograph Daytona in the standard catalog (the Rolesium covered above is on the separate "Exceptional Watches" page), any new Land-Dweller references, any new Submariner, Sea-Dweller, Deepsea, Sky-Dweller, Explorer, Explorer II, Air-King, or 1908. The 2025 Land-Dweller is in its first full production year, and Rolex rarely refreshes an introduction-year line.
The most-discussed absence is the GMT-Master II "Pepsi" (ref. 126710BLRO). It was absent from Rolex's 2026 new-models listing, consistent with the dealer and industry reports we covered in our Instagram. Rolex has not made a formal discontinuation statement (they rarely do), so we'd classify the Pepsi's status as "no new 2026 release" rather than confirmed discontinued. Either way, the secondary market has already repriced. Pepsi prices climbed roughly $3,000 between January and April 2026 per dealer median data; unworn examples were listing between $30,000 and $45,000 going into the show.
If you own a Pepsi, nothing about your watch changed this week. If you wanted one, waiting got more expensive. We don't know whether the 2027 catalog brings it back, replaces it with the long-rumored "Coke" (red-and-black ceramic) GMT, or simply lets the reference sunset. We'll update this article as more information surfaces through the week of the show.
Frequently Asked Questions
Frequently Asked QuestionsDid Rolex release a new Daytona in 2026?
Yes. A Rolesium Cosmograph Daytona ref. m126502-0001, combining Oystersteel with a 950 platinum bezel, white enamelled dial, and anthracite Cerachrom bezel in tungsten-rich ceramic. It also adds a sapphire case back, a first on the steel Daytona lineage. It sits on Rolex's "Exceptional Watches" page rather than the standard catalog.
Is the Rolex GMT-Master II Pepsi discontinued?
The Pepsi was absent from Rolex's 2026 new-models listing at Watches and Wonders. That doesn't confirm a formal discontinuation (Rolex rarely announces those directly), but the absence has led to widespread industry speculation, and secondary market prices climbed roughly $3,000 in early 2026 on that speculation alone. See our coming soon discontinued Rolex guide for more context.
What is the Oyster case 100th anniversary?
Rolex patented the Oyster case in 1926: the first commercially viable waterproof wristwatch case. The 2026 release is built around that centenary, which is why it emphasizes material storytelling (platinum, Everose, new Jubilee gold alloy, Rolesor variants) rather than new complications. The Oyster Perpetual 41 two-tone carries "100 Years" directly on the dial.
What are the cheapest and most expensive new Rolex models for 2026?
Cheapest: Oyster Perpetual 36 in Oystersteel with the multicoloured Jubilee motif dial (ref. m126000-0016) at $6,750. Most expensive in the standard catalog: Day-Date 36 with diamond-paved dial (ref. m128349rbr-0081) at $98,100. The two "Exceptional Watches" flagships (the Rolesium Daytona and 18ct Jubilee gold Day-Date 40) sit above those price ranges; Rolex has not published US retail for either.
When can I buy the 2026 Rolex models?
Deliveries began during 2026, but availability remains reference- and market-dependent. Superlative Watch Co. links current public examples above; Rolex availability through authorized dealers remains allocation-based. See our current Rolex inventory or contact the Buying Desk about an exact configuration.
Was there a new Land-Dweller in 2026?
No. The Land-Dweller was introduced at Watches and Wonders 2025 and is in its first full production year. Rolex typically holds off on variants until a new line has been in circulation for at least one cycle.
PS. We're covering Watches and Wonders daily from the floor. Easiest way to see it: @superlativewatchco on Instagram.
