Last updated: July 17, 2026.
Superlative Watch Co., operated by B&B Luxury Trading Group LLC (“we,” “us,” or “our”), is an online-only luxury-watch retailer. This policy explains how personal information is collected, used, shared and protected when you visit superlativewatchco.com, communicate with us or complete a transaction.
Information we collect
We may collect information you provide, including your name, billing and shipping address, email address, telephone number, order and inquiry details, watch preferences, trade-in information and communications with our team. Payment information is processed through Shopify, payment providers, banks or marketplace partners; we do not store full payment-card numbers on our own systems.
We may also collect technical information such as IP address, browser, device, referring source, pages viewed, cookie identifiers and interaction data through Shopify and integrated analytics, advertising, fraud-prevention, chat, email and review services.
How we use information
- to answer inquiries, source watches and provide customer service;
- to verify identity, payment, delivery and transaction instructions;
- to process orders, shipments, returns and insurance or carrier claims;
- to prevent fraud, abuse, unauthorized transactions and security incidents;
- to operate, analyze and improve our website, catalog and marketing;
- to send transactional messages and, with appropriate consent, promotional email or SMS; and
- to comply with accounting, tax, legal, regulatory and recordkeeping obligations.
Service providers and disclosures
We do not sell personal information for money. We may disclose information as reasonably necessary to Shopify, payment processors, banks, shipping carriers, insurers, authentication or service providers, fraud-prevention services, analytics and advertising providers, email and SMS vendors, customer-support tools, professional advisers, marketplace partners such as Bezel, and government or law-enforcement authorities when required by law.
These providers process information under their own terms and privacy practices as well as applicable agreements with us.
Cookies and advertising
Our website uses cookies and similar technologies for essential operation, cart and account functions, analytics, fraud prevention, personalization and advertising. Browser controls and any consent tools presented on the website can be used to manage available preferences. Disabling essential cookies may prevent some functions from working.
Email and SMS
Transactional messages may include order, payment, shipping and customer-service updates. Promotional messages are sent only as permitted. You may unsubscribe from marketing email using the link in the message and may opt out of marketing SMS by replying STOP. Message and data rates may apply. Consent to marketing is not a condition of purchase.
Retention and security
We retain information for as long as reasonably necessary for transactions, service, fraud prevention, accounting, tax, legal compliance and dispute resolution. We use administrative, technical and physical safeguards appropriate to the nature of the information, but no internet or storage system is completely secure.
Your choices and rights
Depending on your location, you may have rights to request access, correction, deletion, portability, restriction or objection, and to appeal or complain to a regulator. Some information may be retained where required for legal, security, tax, accounting or transaction purposes.
To submit a privacy request, email support@superlativewatchco.com. We may need to verify your identity before completing the request.
Children
Our website and services are intended for adults and are not directed to children under 18. We do not knowingly collect personal information from children.
International processing
Our providers may process information in the United States and other countries. Applicable contractual, legal or provider safeguards may be used where required.
Changes to this policy
We may update this policy as our services, providers or legal obligations change. The updated version will be posted here with a revised date.
Contact
Superlative Watch Co.B&B Luxury Trading Group LLC
Online-only sales and support; no public showroom, walk-in store or in-person appointment location.
Privacy requests: support@superlativewatchco.com
General sales and support: sales@superlativewatchco.com
305-396-0157