Superlative Watch Co. Rolex Market Index

Rolex Prices & Market Index: Current Values, Trends & Buyer Demand

A permanent Rolex pricing hub separating live SWC inventory prices, observed asking-price research, weekly collection signals and first-party 90-day buyer behavior across a fixed reference basket.

Current market view:For August 3–9, the SWC Buying Desk assessed broad weekly market-price direction at down 2.7% across all ten tracked Rolex collection/model rows. This collection-level adjustment does not establish or recompute a normalized headline index baseline, does not alter exact live SWC asking prices, and is separate from buyer-demand data. Shopify inventory moved from 562 to 539 units with zero units sold; that 23-unit change remains classified as non-sale catalog activity.
Latest weekly data: through Methodology: v1.0 Prepared by: SWC Buying Desk
Current Rolex market snapshot

What the index says now

From August 3–9, the SWC Buying Desk assessed broad weekly market-price direction at down 2.7% across the ten tracked Rolex collection/model rows. This is a collection-level weekly direction for this report: no normalized headline index level or reference-level multi-source median was created, and exact live SWC listing prices remain separate. Shopify inventory analytics moved from 562 to 539 Rolex units, while ShopifyQL recorded zero inventory units sold; the 23-unit decline is therefore treated as listing, availability or inventory-reconciliation activity—not buyer demand. No weekly qualified-request percentage is published because a compliant deduplicated request sample was not available.

Headline index Baseline pending Numerical publication begins only after the fixed reference basket passes the multi-source validation rule.
7-day movement -2.7% Current weekly direction is published separately from the pending normalized headline baseline.
Market posture Broad weekly market assessment: all ten tracked collections down 2.7% Collection and reference conditions remain highly configuration-dependent.
Tracked basket 24 references Fixed, unranked and version-controlled under Methodology v1.0.
How to read weekly updates: this is a fixed-basket, dealer-observed U.S. secondary-market benchmark—not a real-time exchange or a complete record of Rolex transactions. It combines comparable public asking-price research with first-party Superlative Watch Co. Buying Desk observations. Results can vary by region, seller, configuration, year, condition, completeness, payment terms and timing. The page is reviewed weekly, but numerical fields change only when comparable evidence supports a revision. Weekly reports may therefore document real changes in buyer requests, sourcing, model mix or completed sales even when the published numerical fields remain unchanged.
Data integrity notice: exact current SWC inventory prices are server-rendered as a separate commercial signal. The 90-day percentages are approximate first-party Buying Desk observations with visible comparison periods. Multi-source reference medians, ranges and the headline index remain pending until each numerical market row satisfies the minimum comparable-sample rule.
Price terminology

Four Rolex prices that should never be confused

Rolex retail price The manufacturer’s suggested retail price for an exact current reference and configuration, when publicly supported.
Observed market ask The median asking price from comparable public listings that pass the methodology rules. It is not a guaranteed transaction price.
Transaction value The amount a buyer and seller actually agree to after condition, completeness, payment method, seller quality and negotiation.
SWC listed price The live asking price of a specific Superlative Watch Co. inventory item, displayed separately from the broader market index.
Live commercial inventory pricing

Current Rolex prices in Superlative Watch Co. inventory

These are live Superlative Watch Co. asking prices for the exact linked watches currently available in our inventory. They are displayed separately from the multi-source observed market median, and they are never presented as the entire secondary market.

23 of 24 tracked references currently have an available exact-reference SWC listing. Price and availability are read directly from the linked Shopify product record and can change as inventory is sold, added or repriced.
Live SWC Rolex asking prices — exact current inventory examples
Tracked reference Exact current watch Live SWC asking price Availability Research & buying path
Rolex Cosmograph Daytona 126500LN White Dial (“Panda”)Cosmograph Daytona · Ref. 126500LN Rolex Cosmograph Daytona "Panda" White Dial 126500LN UNWORN 2025 Exact linked Superlative Watch Co. inventory item $38,999Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex Cosmograph Daytona 126500LN Black Dial Cosmograph Daytona · Ref. 126500LN Rolex Cosmograph Daytona 126500LN Black Dial UNWORN 2026 Exact linked Superlative Watch Co. inventory item $33,900Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex Cosmograph Daytona 126519LN Oysterflex Cosmograph Daytona · Ref. 126519LN Rolex Cosmograph Daytona 126519LN Bright Black and Steel Dial UNWORN 2026 Exact linked Superlative Watch Co. inventory item $49,999Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex Submariner 124060 Submariner · Ref. 124060 Rolex Submariner 124060 No Date Oystersteel UNWORN 2026 Exact linked Superlative Watch Co. inventory item $14,999Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex Submariner Date 126610LN Submariner · Ref. 126610LN Rolex Submariner Date 126610LN Black Dial UNWORN 2026 Exact linked Superlative Watch Co. inventory item $15,950Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex Submariner Date 126610LV (“Starbucks”)Submariner · Ref. 126610LV Rolex Submariner Date "Starbucks" MKII 126610LV UNWORN 2026 Exact linked Superlative Watch Co. inventory item $16,650Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex GMT-Master II 126710BLRO Pepsi GMT-Master II · Ref. 126710BLRO Rolex GMT-Master II "Pepsi" Jubilee Bracelet 126710BLRO UNWORN 2026 Exact linked Superlative Watch Co. inventory item $32,500Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex GMT-Master II 126710BLNR (“Batgirl”)GMT-Master II · Ref. 126710BLNR Rolex GMT-Master II "Batgirl" Jubilee Bracelet 126710BLNR UNWORN 2026 Exact linked Superlative Watch Co. inventory item $20,500Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex GMT-Master II 126720VTNR (“Sprite”)GMT-Master II · Ref. 126720VTNR Rolex GMT-Master II "Sprite" Jubilee Bracelet 126720VTNR UNWORN 2026 Exact linked Superlative Watch Co. inventory item $19,500Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex GMT-Master II 126711CHNR Root Beer GMT-Master II · Ref. 126711CHNR Rolex GMT-Master II "Root Beer" 126711CHNR Everose Rolesor UNWORN 2026 Exact linked Superlative Watch Co. inventory item $24,850Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex Datejust 41 126334 Blue Dial Datejust · Ref. 126334 Rolex Datejust 41 Blue Index Dial Jubilee 126334 Unworn 2026 Exact linked Superlative Watch Co. inventory item $17,999Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex Datejust 41 126334 Wimbledon Datejust · Ref. 126334 Rolex Datejust 41 Wimbledon Dial Jubilee 126334 Unworn 2026 Exact linked Superlative Watch Co. inventory item $16,999Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex Datejust 41 126334 Mint Green Datejust · Ref. 126334 Rolex Datejust 41 Mint Green Dial Oyster 126334 Unworn 2026 Exact linked Superlative Watch Co. inventory item $16,999Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex Day-Date 40 228238 Champagne Day-Date · Ref. 228238 Rolex Day-Date 40 CHAMPAGNE INDEX 228238 UNWORN 2025 Exact linked Superlative Watch Co. inventory item $57,500Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex Day-Date 40 228235 Olive Day-Date · Ref. 228235 Rolex Day-Date 40 OLIVE DIAL 228235 UNWORN 2026 Exact linked Superlative Watch Co. inventory item $66,500Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex Day-Date 40 228239 Olive Day-Date · Ref. 228239 Rolex Day-Date 40 Olive Dial 228239 Exact linked Superlative Watch Co. inventory item $55,999Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex Sky-Dweller 336934 Blue Dial Sky-Dweller · Ref. 336934 Rolex Sky-Dweller 42 Bright Blue Dial Jubilee 336934-0006 UNWORN 2026 Exact linked Superlative Watch Co. inventory item $27,850Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex Sky-Dweller 336934 Green Dial Sky-Dweller · Ref. 336934 Rolex Sky-Dweller Mint Green Dial JUBILEE 336934-0002 UNWORN 2026 Exact linked Superlative Watch Co. inventory item $27,950Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex Explorer 36 124270 Explorer · Ref. 124270 No exact current SWC listing The reference remains in the fixed research basket. Source on request No current exact-match listing. Not listed Buying guide Market row ·Source this reference
Rolex Explorer II 226570 Polar Explorer · Ref. 226570 Rolex Explorer II POLAR WHITE DIAL 226570 UNWORN 2026 Exact linked Superlative Watch Co. inventory item $14,750Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex Sea-Dweller 126600 Sea-Dweller · Ref. 126600 Rolex Sea-Dweller 43mm 126600 UNWORN 2026 Exact linked Superlative Watch Co. inventory item $15,850Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex Yacht-Master 40 126622 Slate Yacht-Master · Ref. 126622 Rolex Yacht-Master 40 SLATE DIAL 126622 UNWORN 2026 Exact linked Superlative Watch Co. inventory item $16,950Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex Yacht-Master 42 226627 RLX Titanium Yacht-Master · Ref. 226627 Rolex Yacht-Master 42 Titanium 226627 Unworn 2026 Exact linked Superlative Watch Co. inventory item $26,750Current SWC listed price · USD In stock Buying guide Market row ·View watch
Rolex Oyster Perpetual 41 134300 Green Dial Oyster Perpetual · Ref. 134300 Rolex Oyster Perpetual 41 Pistachio Green Dial Oyster Bracelet 134300 UNWORN 2026 Exact linked Superlative Watch Co. inventory item $12,999Current SWC listed price · USD In stock Buying guide Market row ·View watch

A live SWC listed price is the asking price of one specific watch offered by Superlative Watch Co. It is not a multi-dealer median, an appraisal, a guaranteed transaction value or a promise that another example of the same reference will have the same price.

Collection-level index

Rolex collection price direction and buyer demand

These collection rows summarize the current directional reading. Price movement and buyer demand remain separate columns so a rising request count is never mislabeled as a rising market price.

Rolex collection index — data through August 9, 2026
Collection 7-day price 4-week price Buyer demand Divergence Market posture Buyer note
Cosmograph Daytona Buying guide -2.7% Down 2.7% N/A Not published — no qualified-request sample Not published Broad weekly market assessment: down 2.7%SWC Buying Desk weekly assessment; inventory evidence separately verified SWC inventory was 85→85 units; ShopifyQL recorded zero units sold. That inventory result is not presented as buyer demand. Separately, the SWC Buying Desk assessed this collection's weekly market direction at down 2.7%.
Submariner Buying guide -2.7% Down 2.7% N/A Not published — no qualified-request sample Not published Broad weekly market assessment: down 2.7%SWC Buying Desk weekly assessment; inventory evidence separately verified SWC inventory was 17→17 units; ShopifyQL recorded zero units sold. That inventory result is not presented as buyer demand. Separately, the SWC Buying Desk assessed this collection's weekly market direction at down 2.7%.
GMT-Master II Buying guide -2.7% Down 2.7% N/A Not published — no qualified-request sample Not published Broad weekly market assessment: down 2.7%SWC Buying Desk weekly assessment; inventory evidence separately verified SWC inventory was 22→22 units; ShopifyQL recorded zero units sold. That inventory result is not presented as buyer demand. Separately, the SWC Buying Desk assessed this collection's weekly market direction at down 2.7%.
Datejust Buying guide -2.7% Down 2.7% N/A Not published — no qualified-request sample Not published Broad weekly market assessment: down 2.7%SWC Buying Desk weekly assessment; inventory evidence separately verified SWC inventory was 207→202 units; the five-unit decline was non-sale catalog activity. That inventory result is not presented as buyer demand. Separately, the SWC Buying Desk assessed this collection's weekly market direction at down 2.7%.
Day-Date Buying guide -2.7% Down 2.7% N/A Not published — no qualified-request sample Not published Broad weekly market assessment: down 2.7%SWC Buying Desk weekly assessment; inventory evidence separately verified SWC inventory was 102→89 units; the thirteen-unit decline was non-sale catalog activity. That inventory result is not presented as buyer demand. Separately, the SWC Buying Desk assessed this collection's weekly market direction at down 2.7%.
Sky-Dweller Buying guide -2.7% Down 2.7% N/A Not published — no qualified-request sample Not published Broad weekly market assessment: down 2.7%SWC Buying Desk weekly assessment; inventory evidence separately verified SWC inventory was 56→56 units; ShopifyQL recorded zero units sold. That inventory result is not presented as buyer demand. Separately, the SWC Buying Desk assessed this collection's weekly market direction at down 2.7%.
Sea-Dweller Buying guide -2.7% Down 2.7% N/A Not published — no qualified-request sample Not published Broad weekly market assessment: down 2.7%SWC Buying Desk weekly assessment; inventory evidence separately verified SWC inventory was 7→7 units including Deepsea; ShopifyQL recorded zero units sold. That inventory result is not presented as buyer demand. Separately, the SWC Buying Desk assessed this collection's weekly market direction at down 2.7%.
Explorer Buying guide -2.7% Down 2.7% N/A Not published — no qualified-request sample Not published Broad weekly market assessment: down 2.7%SWC Buying Desk weekly assessment; inventory evidence separately verified SWC inventory was 4→4 units; ShopifyQL recorded zero units sold. That inventory result is not presented as buyer demand. Separately, the SWC Buying Desk assessed this collection's weekly market direction at down 2.7%.
Yacht-Master Buying guide -2.7% Down 2.7% N/A Not published — no qualified-request sample Not published Broad weekly market assessment: down 2.7%SWC Buying Desk weekly assessment; inventory evidence separately verified SWC inventory was 23→20 units; the three-unit decline was non-sale catalog activity. That inventory result is not presented as buyer demand. Separately, the SWC Buying Desk assessed this collection's weekly market direction at down 2.7%.
Oyster Perpetual Buying guide -2.7% Down 2.7% N/A Not published — no qualified-request sample Not published Broad weekly market assessment: down 2.7%SWC Buying Desk weekly assessment; inventory evidence separately verified SWC inventory was 27→24 units; the three-unit decline was non-sale catalog activity. That inventory result is not presented as buyer demand. Separately, the SWC Buying Desk assessed this collection's weekly market direction at down 2.7%.
Proprietary first-party signal

SWC Buyer Demand Pulse

The Buyer Demand Pulse measures deduplicated qualified requests received by Superlative Watch Co. It is not search volume, listing count or a substitute for the price index.

August 3–9, 2026

No new weekly qualified-request change published

Not published

Shopify inventory analytics classified the 23-unit decline as non-sale activity. The report's broad 2.7% weekly collection-level price assessment is presented separately; no compliant deduplicated qualified-request dataset was available, so no August buyer-demand percentage is published.

Confidence: High for Shopify inventory evidence; insufficient for qualified-request direction · 562 starting / 539 ending Shopify inventory units Read methodology →
Original market interpretation

Price-demand divergence

Price and buyer demand can move in different directions. The divergence framework helps explain whether a collection is genuinely strengthening, merely holding its asking prices, or creating better buyer entry conditions.

Demand up / price upBroad strengthening when supported by comparable observations and sufficient request volume.
Demand up / price downPotential buyer-entry opportunity. Day-Date is the clearest initial example in the current report.
Demand down / price holdingSeller expectations or listing prices may be lagging current buyer interest.
Demand down / price downBroader cooling, still subject to exact reference, dial, condition and completeness.
No numerical divergence published: the current report withholds a price-demand classification when comparable pricing or qualified-request evidence is insufficient.
Fixed methodology basket

Tracked Rolex reference basket

This is not a “Top 24” ranking. The basket is a stable set of references selected for buyer relevance, liquidity and representation across major Rolex collections. Changing the basket requires a visible methodology version change.

Tracked Rolex references — observation period ending August 9, 2026
Reference Configuration Live SWC ask Observed median Observed range Condition basis Sample / confidence Market note Research & inventory
Rolex Cosmograph Daytona 126500LN White Dial (“Panda”)Cosmograph Daytona · Ref. 126500LN Oystersteel, white dial and black Cerachrom bezel; exact year and bracelet completeness disclosed with each observation set. $38,999Rolex Cosmograph Daytona "Panda" White Dial 126500LN UNWORN 2025 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation A core steel Daytona benchmark tracked separately from the black-dial configuration. Guide Collection · Current example
Rolex Cosmograph Daytona 126500LN Black Dial Cosmograph Daytona · Ref. 126500LN Oystersteel, black dial and black Cerachrom bezel; tracked as a distinct configuration from the white dial. $33,900Rolex Cosmograph Daytona 126500LN Black Dial UNWORN 2026 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation The black-dial steel Daytona is measured independently because dial preference can produce a different market level. Guide Collection · Current example
Rolex Cosmograph Daytona 126519LN Oysterflex Cosmograph Daytona · Ref. 126519LN White gold Daytona on Oysterflex; dial configuration must match within each weekly comparison set. $49,999Rolex Cosmograph Daytona 126519LN Bright Black and Steel Dial UNWORN 2026 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation Represents the precious-metal Oysterflex lane without combining unlike dials. Guide Collection · Current example
Rolex Submariner 124060 Submariner · Ref. 124060 Oystersteel no-date Submariner with black dial, black bezel and Oyster bracelet. $14,999Rolex Submariner 124060 No Date Oystersteel UNWORN 2026 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation The no-date steel Submariner provides a clean core-sport benchmark. Guide Collection · Current example
Rolex Submariner Date 126610LN Submariner · Ref. 126610LN Oystersteel Submariner Date with black dial, black bezel and Oyster bracelet. $15,950Rolex Submariner Date 126610LN Black Dial UNWORN 2026 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation A central liquidity benchmark for the modern Rolex secondary market. Guide Collection · Current example
Rolex Submariner Date 126610LV (“Starbucks”)Submariner · Ref. 126610LV Oystersteel Submariner Date with black dial, green bezel and Oyster bracelet. $16,650Rolex Submariner Date "Starbucks" MKII 126610LV UNWORN 2026 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation Tracks green-bezel demand separately from the black 126610LN. Guide Collection · Current example
Rolex GMT-Master II 126710BLRO Pepsi GMT-Master II · Ref. 126710BLRO Oystersteel, red-and-blue bezel and Jubilee bracelet comparison basis. $32,500Rolex GMT-Master II "Pepsi" Jubilee Bracelet 126710BLRO UNWORN 2026 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation Pepsi request activity is measured separately from the broader GMT-Master II collection. Guide Collection · Current example
Rolex GMT-Master II 126710BLNR (“Batgirl”)GMT-Master II · Ref. 126710BLNR Oystersteel, blue-and-black bezel and Jubilee bracelet comparison basis. $20,500Rolex GMT-Master II "Batgirl" Jubilee Bracelet 126710BLNR UNWORN 2026 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation Tracked independently from Pepsi because bezel and bracelet identity influence buyer demand. Guide Collection · Current example
Rolex GMT-Master II 126720VTNR (“Sprite”)GMT-Master II · Ref. 126720VTNR Oystersteel, green-and-black bezel and Jubilee bracelet comparison basis. $19,500Rolex GMT-Master II "Sprite" Jubilee Bracelet 126720VTNR UNWORN 2026 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation The left-crown VTNR is treated as its own buyer and pricing lane. Guide Collection · Current example
Rolex GMT-Master II 126711CHNR Root Beer GMT-Master II · Ref. 126711CHNR Everose Rolesor, brown-and-black bezel and Oyster bracelet. $24,850Rolex GMT-Master II "Root Beer" 126711CHNR Everose Rolesor UNWORN 2026 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation Provides a two-tone GMT benchmark distinct from steel colorways. Guide Collection · Current example
Rolex Datejust 41 126334 Blue Dial Datejust · Ref. 126334 Blue dial, fluted bezel and Jubilee bracelet comparison basis. $17,999Rolex Datejust 41 Blue Index Dial Jubilee 126334 Unworn 2026 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation A high-recognition Datejust configuration used as a conventional modern benchmark. Guide Collection · Current example
Rolex Datejust 41 126334 Wimbledon Datejust · Ref. 126334 Wimbledon dial, fluted bezel and Jubilee bracelet comparison basis. $16,999Rolex Datejust 41 Wimbledon Dial Jubilee 126334 Unworn 2026 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation Tracked independently because dial identity can create a distinct buyer pool and premium. Guide Collection · Current example
Rolex Datejust 41 126334 Mint Green Datejust · Ref. 126334 Mint green dial and fluted bezel; bracelet basis is disclosed with each weekly observation set. $16,999Rolex Datejust 41 Mint Green Dial Oyster 126334 Unworn 2026 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation Represents the modern green-dial Datejust lane without combining bracelet configurations silently. Guide Collection · Current example
Rolex Day-Date 40 228238 Champagne Day-Date · Ref. 228238 Yellow gold, champagne dial and President bracelet; index-marker comparison basis unless disclosed otherwise. $57,500Rolex Day-Date 40 CHAMPAGNE INDEX 228238 UNWORN 2025 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation The classic yellow-gold Day-Date benchmark in the tracked basket. Guide Collection · Current example
Rolex Day-Date 40 228235 Olive Day-Date · Ref. 228235 Everose gold, olive dial and President bracelet. $66,500Rolex Day-Date 40 OLIVE DIAL 228235 UNWORN 2026 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation A key modern precious-metal and dial-specific Day-Date benchmark. Guide Collection · Current example
Rolex Day-Date 40 228239 Olive Day-Date · Ref. 228239 White gold, olive dial and President bracelet. $55,999Rolex Day-Date 40 Olive Dial 228239 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation Tracks the quieter white-gold olive configuration separately from Everose. Guide Collection · Current example
Rolex Sky-Dweller 336934 Blue Dial Sky-Dweller · Ref. 336934 Oystersteel and white gold, bright blue dial, fluted bezel and Jubilee bracelet comparison basis. $27,850Rolex Sky-Dweller 42 Bright Blue Dial Jubilee 336934-0006 UNWORN 2026 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation One of the core dial-specific Sky-Dweller benchmarks. Guide Collection · Current example
Rolex Sky-Dweller 336934 Green Dial Sky-Dweller · Ref. 336934 Oystersteel and white gold, green dial, fluted bezel and Jubilee bracelet comparison basis. $27,950Rolex Sky-Dweller Mint Green Dial JUBILEE 336934-0002 UNWORN 2026 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation Tracked separately from blue because modern green-dial demand can produce a different market level. Guide Collection · Current example
Rolex Explorer 36 124270 Explorer · Ref. 124270 Oystersteel time-only Explorer 36 on Oyster bracelet. No current listing Source this reference Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation A compact steel Explorer benchmark kept separate from Explorer 40 and Explorer II. Guide Collection
Rolex Explorer II 226570 Polar Explorer · Ref. 226570 Oystersteel Explorer II with white Polar dial and Oyster bracelet. $14,750Rolex Explorer II POLAR WHITE DIAL 226570 UNWORN 2026 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation The Polar configuration is measured independently from the black dial and time-only Explorer family. Guide Collection · Current example
Rolex Sea-Dweller 126600 Sea-Dweller · Ref. 126600 Oystersteel Sea-Dweller on Oyster bracelet. $15,850Rolex Sea-Dweller 43mm 126600 UNWORN 2026 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation Provides a professional-diver benchmark without combining Deepsea references. Guide Collection · Current example
Rolex Yacht-Master 40 126622 Slate Yacht-Master · Ref. 126622 Rolesium Yacht-Master 40 with slate dial and Oyster bracelet. $16,950Rolex Yacht-Master 40 SLATE DIAL 126622 UNWORN 2026 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation A central Rolesium Yacht-Master benchmark distinct from blue-dial and precious-metal paths. Guide Collection · Current example
Rolex Yacht-Master 42 226627 RLX Titanium Yacht-Master · Ref. 226627 RLX titanium Yacht-Master 42 on titanium bracelet. $26,750Rolex Yacht-Master 42 Titanium 226627 Unworn 2026 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation The titanium reference is kept separate from Rolesium and Oysterflex Yacht-Master pricing. Guide Collection · Current example
Rolex Oyster Perpetual 41 134300 Green Dial Oyster Perpetual · Ref. 134300 Oystersteel Oyster Perpetual 41 with green dial and Oyster bracelet. $12,999Rolex Oyster Perpetual 41 Pistachio Green Dial Oyster Bracelet 134300 UNWORN 2026 Pending validation Multi-source observed asking-price median; pending validation Not published Target: unworn or like-new full set; exact basis disclosed weekly Sample audit pending Pending multi-source validation Represents the dial-driven Oyster Perpetual market while avoiding a blended average across all colors. Guide Collection · Current example
Methodology v1.0

How the Rolex Market Index is built

The Superlative Watch Co. Rolex Market Index separates three different market signals: an observed asking-price index, first-party buyer demand, and current Superlative Watch Co. inventory. These signals are displayed separately so that a store asking price, a broader observed market price, and buyer inquiry activity are never presented as the same thing.

Market scope

United States secondary-market pricing for selected modern Rolex references, denominated in USD. International listings may be reviewed only when their pricing, taxes, currency conversion and condition can be normalized reliably.

Price basis

The price component is an observed asking-price index, not a claim of centralized exchange pricing or guaranteed transaction value. Each published reference value is based on a manually reviewed median of comparable active public listings from multiple independent secondary-market sources.

Source policy

Use multiple independent public sources and avoid calculating a market value from Superlative Watch Co. inventory alone. Superlative Watch Co. product prices may appear in a separate current-inventory column but are not used as the sole basis for the market index. Sources must identify the reference, configuration, condition and scope of delivery clearly enough to support comparison.

Condition standard

Target comparison basis: unworn or like-new, complete box and papers, recent warranty card and factory-correct configuration. When the standard cannot be met, the row must disclose the actual condition basis or remain unpublished.

Sample rule

Publish a numerical reference value only when at least three comparable observations are available. Show the observation count and confidence label. When fewer than three comparable observations exist, publish qualitative context only and label the numerical value unavailable.

Outlier policy

Exclude obvious configuration mismatches, watch-only examples, aftermarket dials or bezels, damaged watches, auction estimates, duplicate listings and stale or unavailable listings. Review extreme values manually before exclusion and document any material judgment.

Basket and weighting

The tracked reference basket is fixed for each methodology version. References are selected for buyer relevance, liquidity and representation across major Rolex collections. Additions, removals or weighting changes require a new methodology version and a visible change note. Each eligible reference in the fixed basket contributes equally to the headline index after normalization to a baseline of 100. Collection indices are calculated from the eligible references assigned to that collection. Missing values are not replaced with guesses.

Corrections

Weekly reports are historical snapshots. Correct factual errors transparently, but do not silently rewrite past market observations. Methodology changes, reference-basket changes and material data corrections must be dated and disclosed.

Editorial Standards Buying Desk methodology owner Market Intelligence directory
Permanent historical record

Weekly Rolex Market Report Archive

Each dated report preserves its own observation period. The permanent Index can change after a later review, but archived reports are not silently rewritten to match newer market conditions.

Report RMI-2026-W32 · Week ending

Rolex Market Report — Week Ending August 9, 2026

For August 3–9, the SWC Buying Desk assessed broad weekly market-price direction at down 2.7% across all ten tracked Rolex collection/model rows. This collection-level adjustment does not establish or recompute a normalized headline index baseline, does not alter exact live SWC asking prices, and is separate from buyer-demand data. Shopify inventory moved from 562 to 539 units with zero units sold; that 23-unit change remains classified as non-sale catalog activity.

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Report RMI-2026-W31 · Week ending

Rolex Market Report — Week Ending August 2, 2026

The July 27–August 2 backfill records one $9,350 net Air-King sale and a separate Daytona transaction row with $99,500 gross but $0 net and $0 total sales. These records are not treated as collection-wide price or buyer-demand movement; no compliant fixed-basket median or qualified-request percentage is published.

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Report RMI-2026-W30 · Week ending

Rolex Market Report — Week Ending July 26, 2026

Rolex watches below $15,000 led completed sales. Gift-driven Datejust 31/36 requests for women rose from five to seven, while customer premiums on the new green-dial two-tone Datejust 41 configurations compressed from roughly 30% to 15%–17% above retail over six weeks. Stainless steel firmed approximately 2%, while full-gold Rolex remained slower.

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Latest permanent dated snapshot

Rolex Market Report — Week Ending August 9, 2026

The current hub will continue changing. Report RMI-2026-W32 preserves the market observations for August 3–August 9, 2026.

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Rolex pricing questions

Frequently asked questions

What is the current market price of a Rolex?

The current market price depends on the exact reference, dial, bracelet, material, condition, warranty-card date, box and papers, seller quality and observation date. The index publishes reference-level medians only after comparable observations pass the methodology rules.

Is a Rolex asking price the same as market value?

No. Asking price is what a seller requests. Market value is better understood as a range informed by comparable asks, actual transaction evidence when available, condition, completeness and current buyer demand.

Are Superlative Watch Co. product prices used to calculate the index?

Current SWC prices may appear as separate inventory context, but they are never used as the sole basis for the observed asking-price index. Numerical index values require multiple independent comparable sources.

Why are some Rolex prices marked pending?

A number remains pending when fewer than three comparable observations have passed review or when configuration, condition or scope of delivery cannot be normalized reliably. Missing data is not replaced with an estimate.

How often is the Rolex Market Index updated?

The permanent hub is reviewed weekly, but numerical fields change only when comparable evidence supports a revision. Each dated report preserves one observation period and can document real changes in demand or sourcing even when the Index’s numerical fields remain unchanged. Four-week and twelve-week changes appear only after sufficient equivalent history exists.

Can Superlative Watch Co. help me buy, source, sell or trade a Rolex?

Yes. The Buying Desk can help compare current inventory, source an exact reference and evaluate a watch offered for sale or trade. Those services remain separate from the research methodology.

Commercial next steps

Use the market context without turning the report into an advertisement

After identifying the correct reference and market lane, move to the relevant inventory, sourcing or owner pathway.

Shop current Rolex inventory Source an exact Rolex Sell or trade a Rolex Ask the Buying Desk

The Superlative Watch Co. Rolex Market Index is informational and educational. It is not financial advice, an appraisal, a guarantee of future value or a binding offer to buy or sell. Public asking prices and actual transaction values can differ. Superlative Watch Co. is an independent luxury-watch dealer and is not an authorized Rolex retailer or affiliated with Rolex S.A. unless expressly stated.

Editorial review: Last reviewed by the Superlative Watch Co. Buying Desk on under our Editorial Standards.