Rolex Market Report — Data Through October 30, 2026

RMI-2026-W44 · Methodology v3.0
Week ending October 30, 2026 · Published November 5, 2026

Condition: unworn and pre-owned combined. The median is the middle asking price for a reference; it is not an unworn-only price or a completed sale. For an exact watch, compare the dial, bracelet, year, condition and what comes with it.

GMT prices split while the black Submariner Date edges higher

The median ask for the black-and-blue GMT-Master II 126710BLNR rose 2.3%; the Pepsi 126710BLRO fell 4.8%. Among Submariners, the black-bezel Date 126610LN rose 2.5% while the no-date 124060 fell 3.0%.

Sky-Dweller references also diverged: the 336934 rose 5.0%, while the 336935 fell 18.9%. These changes compare asking prices for the same reference across two weeks. The mix of watches offered can change.

Weekly reference prices

Condition: unworn and pre-owned combined. The median is the middle asking price for a reference; it is not an unworn-only price or a completed sale. For an exact watch, compare the dial, bracelet, year, condition and what comes with it.

GMT-Master II

Reference Weekly change Mixed-condition median (USD)
126710BLNR +2.3% $18,100
126710BLRO -4.8% $23,700
126710GRNR +3.7% $20,850
126711CHNR +1.4% $19,500
126713GRNR +1.2% $21,850
126715CHNR +3.5% $40,500
126720VTNR +5.2% $16,825

Submariner

Reference Weekly change Mixed-condition median (USD)
124060 -3.0% $12,800
126610LN +2.5% $14,500
126610LV +0.8% $14,900
126619LB -5.1% $34,650

Daytona

Reference Weekly change Mixed-condition median (USD)
126500LN +0.5% $33,175
126503 +4.5% $26,100
126505 +6.3% $59,000
126508 -5.0% $79,800
126509 -1.9% $52,000
126515 +13.7% $52,850
126518 +7.1% $84,500

Explorer II

Reference Weekly change Mixed-condition median (USD)
226570 +10.9% $12,700

Sky-Dweller

Reference Weekly change Mixed-condition median (USD)
336933 +6.2% $24,425
336934 +5.0% $24,800
336935 -18.9% $57,950
336938 0.0% $68,500

Sea-Dweller

Reference Weekly change Mixed-condition median (USD)
126600 -4.1% $11,750

Yacht-Master

Reference Weekly change Mixed-condition median (USD)
126621 -7.2% $14,850
126622 +8.3% $15,350
226627 -1.7% $23,000
226659 0.0% $27,900
268655 -8.0% $21,675

Air-King

Reference Weekly change Mixed-condition median (USD)
126900 +10.6% $8,850

Land-Dweller

Reference Weekly change Mixed-condition median (USD)
127234 +2.2% $18,400
127334 -3.2% $23,000

Oyster Perpetual

Reference Weekly change Mixed-condition median (USD)
124200 -0.5% $9,200
277200 +2.2% $9,400

Datejust

Reference Weekly change Mixed-condition median (USD)
126200 -10.6% $9,165
126231 +0.9% $17,250
126233 -18.1% $14,500
126234 +1.2% $13,000
126300 +0.7% $10,850
126331 -2.8% $17,500
126333 -6.0% $15,600
126334 +2.0% $15,600
278240 -12.2% $9,000
278271 +0.3% $17,050
278273 -3.4% $17,150
278274 -3.7% $13,000

Lady-Datejust

Reference Weekly change Mixed-condition median (USD)
279171 -16.1% $13,250
279173 -15.3% $13,050

Day-Date

Reference Weekly change Mixed-condition median (USD)
128238 -16.4% $42,500
228239 -14.9% $42,500

How to use this report

Each median compares the same reference with the previous week. The watches offered can differ in dial, bracelet, year and condition. For example, the $24,800 median for 336934 is not a price specifically for a black dial on Oyster. Dealer asking prices are not completed sales, trade-in bids or measures of buyer demand.

This edition covers 50 modern references with at least five dealers each. Older generations and vintage watches are excluded. Day-Date references 228235 and 228238 each appeared in two samples with different medians; neither has been combined or ranked. No weighted index level is published.

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