Rolex Market Report — Week Ending September 4, 2026
A permanent dated snapshot of 52 Rolex reference-level consumer asking medians, one-week movement and current Superlative Watch Co. buying pathways for August 29–September 4, 2026.
Key takeaway: The September 4 snapshot shows a divided Rolex market rather than a single uniform move. Selected professional references strengthened, while several dress and entry references softened. Every published figure is a reference-level consumer asking-price median across observed factory configurations—not an appraisal or a promise that every dial, condition or complete set carries the same value.
Rolex market conditions for the week ending September 4, 2026
This snapshot publishes 52 validated Rolex reference-level consumer asking-price medians. Thirty are classified as current-generation references and 22 as previous-generation context. The dataset combines new or unworn and pre-owned observations and includes all observed factory dial and configuration variants. Current Superlative Watch Co. exact-watch prices are displayed separately whenever a matching in-stock listing is available.
Observation period
Aug 29–Sep 4
This report does not roll forward when the current hub updates.
Market posture
Selective strength led by several Daytona, GMT-Master II, Submariner and Sea-Dweller references, with meaningful softness in selected Datejust, Air-King and Everose Day-Date observations.
Exact reference, configuration and condition still determine the useful comparison.
Headline index
Not published
Current weekly direction is published separately from any pending normalized headline or reference-level baseline.
Tracked references
52
30 current-generation and 22 previous-generation reference entities.
How to read the numbers: every figure is a consumer-facing reference median across the observed factory dials, configurations and mixed new or unworn and pre-owned examples in the licensed source set. It is market context—not an appraisal of every watch carrying that reference.
Reference observations recorded for this report
The 52 rows below preserve this report’s reference-level medians as they were published. Exact Superlative Watch Co. prices remain live and separate because each listed watch has its own dial, condition, year and included set.
| Reference | Consumer median | One-week move | Coverage | Exact SWC pathway |
|---|---|---|---|---|
| Air-King Ref. 126900 Collection · Buying guide | $9,200 All observed factory configurations | -11.8% Reference-level comparison | 8 observed asks Moderate coverage · 8 independent dealers | $9,950 View This Exact Watch |
| Datejust Ref. 126200 Collection · Buying guide | $9,700 All observed factory configurations | -9.6% Reference-level comparison | 11 observed asks Moderate coverage · 11 independent dealers | Not currently listed Source this reference → |
| Datejust Ref. 126231 Collection · Buying guide | $20,400 All observed factory configurations | +14.0% Reference-level comparison | 6 observed asks Directional coverage · 6 independent dealers | $17,999 View This Exact Watch |
| Datejust Ref. 126233 Collection · Buying guide | $18,900 All observed factory configurations | +2.8% Reference-level comparison | 6 observed asks Directional coverage · 6 independent dealers | $24,500 View This Exact Watch |
| Datejust Ref. 126234 Collection · Buying guide | $14,600 All observed factory configurations | +3.3% Reference-level comparison | 18 observed asks Broad coverage · 18 independent dealers | $18,999 View This Exact Watch |
| Datejust Ref. 126300 Collection · Buying guide | $11,100 All observed factory configurations | -9.9% Reference-level comparison | 15 observed asks Broad coverage · 15 independent dealers | $19,500 View This Exact Watch |
| Datejust Ref. 126331 Collection · Buying guide | $19,900 All observed factory configurations | -1.6% Reference-level comparison | 13 observed asks Broad coverage · 13 independent dealers | $24,500 View This Exact Watch |
| Datejust Ref. 126333 Collection · Buying guide | $18,000 All observed factory configurations | +2.6% Reference-level comparison | 19 observed asks Broad coverage · 19 independent dealers | $19,850 View This Exact Watch |
| Datejust Ref. 126334 Collection · Buying guide | $15,800 All observed factory configurations | -6.5% Reference-level comparison | 29 observed asks Broad coverage · 29 independent dealers | $22,500 View This Exact Watch |
| Datejust Ref. 278273 Collection · Buying guide | $21,500 All observed factory configurations | -4.7% Reference-level comparison | 6 observed asks Directional coverage · 6 independent dealers | $24,500 View This Exact Watch |
| Day-Date 40 Ref. 228235 Collection · Buying guide | $58,500 All observed factory configurations | -13.7% Reference-level comparison | 9 observed asks Moderate coverage · 9 independent dealers | $66,500 View This Exact Watch |
| Day-Date 40 Ref. 228238 Collection · Buying guide | $64,500 All observed factory configurations | -2.5% Reference-level comparison | 9 observed asks Moderate coverage · 9 independent dealers | $74,999 View This Exact Watch |
| Day-Date 40 Ref. 228239 Collection · Buying guide | $48,500 All observed factory configurations | +1.1% Reference-level comparison | 6 observed asks Directional coverage · 6 independent dealers | $69,000 View This Exact Watch |
| Daytona Ref. 126500LN Collection · Buying guide | $38,200 All observed factory configurations | +1.7% Reference-level comparison | 20 observed asks Broad coverage · 20 independent dealers | $39,500 View This Exact Watch |
| Daytona Ref. 126505 Collection · Buying guide | $62,000 All observed factory configurations | +2.6% Reference-level comparison | 12 observed asks Broad coverage · 12 independent dealers | $64,500 View This Exact Watch |
| Daytona Ref. 126506 Collection · Buying guide | $141,000 All observed factory configurations | +7.0% Reference-level comparison | 6 observed asks Directional coverage · 6 independent dealers | $129,500 View This Exact Watch |
| Daytona Ref. 126508 Collection · Buying guide | $94,000 All observed factory configurations | +3.1% Reference-level comparison | 14 observed asks Broad coverage · 14 independent dealers | $56,999 View This Exact Watch |
| Daytona Ref. 126518LN Collection · Buying guide | $80,500 All observed factory configurations | +17.5% Reference-level comparison | 12 observed asks Broad coverage · 12 independent dealers | $49,999 View This Exact Watch |
| Daytona Ref. 126519LN Collection · Buying guide | $57,500 All observed factory configurations | Mix review Reference-level comparison | 5 observed asks Directional coverage · 5 independent dealers | $49,999 View This Exact Watch |
| Explorer Ref. 224270 Collection · Buying guide | $9,800 All observed factory configurations | -10.1% Reference-level comparison | 7 observed asks Moderate coverage · 7 independent dealers | $10,999 View This Exact Watch |
| Explorer II Ref. 226570 Collection · Buying guide | $13,600 All observed factory configurations | -2.3% Reference-level comparison | 7 observed asks Moderate coverage · 7 independent dealers | $14,750 View This Exact Watch |
| Oyster Perpetual Ref. 277200 Collection · Buying guide | $10,500 All observed factory configurations | +6.7% Reference-level comparison | 7 observed asks Moderate coverage · 7 independent dealers | Not currently listed Source this reference → |
| Sea-Dweller Ref. 126600 Collection · Buying guide | $14,000 All observed factory configurations | +11.3% Reference-level comparison | 6 observed asks Directional coverage · 6 independent dealers | $15,850 View This Exact Watch |
| Sea-Dweller Ref. 126660 Collection · Buying guide | $13,400 All observed factory configurations | +4.2% Reference-level comparison | 5 observed asks Directional coverage · 5 independent dealers | $15,999 View This Exact Watch |
| Sky-Dweller Ref. 336933 Collection · Buying guide | $25,500 All observed factory configurations | +2.6% Reference-level comparison | 7 observed asks Moderate coverage · 7 independent dealers | $27,500 View This Exact Watch |
| Sky-Dweller Ref. 336934 Collection · Buying guide | $26,700 All observed factory configurations | -3.9% Reference-level comparison | 19 observed asks Broad coverage · 19 independent dealers | $24,999 View This Exact Watch |
| Submariner Ref. 124060 Collection · Buying guide | $13,600 All observed factory configurations | -6.7% Reference-level comparison | 8 observed asks Moderate coverage · 8 independent dealers | $14,999 View This Exact Watch |
| Submariner Ref. 126610LV Collection · Buying guide | $16,400 All observed factory configurations | -1.0% Reference-level comparison | 14 observed asks Broad coverage · 14 independent dealers | $16,650 View This Exact Watch |
| Submariner Ref. 126613LB Collection · Buying guide | $18,500 All observed factory configurations | +2.3% Reference-level comparison | 15 observed asks Broad coverage · 15 independent dealers | $22,750 View This Exact Watch |
| Submariner Ref. 126613LN Collection · Buying guide | $19,300 All observed factory configurations | +16.8% Reference-level comparison | 6 observed asks Directional coverage · 6 independent dealers | $20,500 View This Exact Watch |
| Datejust Ref. 116233 Collection · Buying guide | $10,400 All observed factory configurations | +1.3% Reference-level comparison | 6 observed asks Directional coverage · 6 independent dealers | Not currently listed Source this reference → |
| Datejust Ref. 16233 Collection · Buying guide | $7,000 All observed factory configurations | -5.5% Reference-level comparison | 6 observed asks Directional coverage · 6 independent dealers | Not currently listed Source this reference → |
| Daytona Ref. 116500LN Collection · Buying guide | $33,800 All observed factory configurations | +17.0% Reference-level comparison | 12 observed asks Broad coverage · 12 independent dealers | Not currently listed Source this reference → |
| Daytona Ref. 116503 Collection · Buying guide | $20,500 All observed factory configurations | -3.5% Reference-level comparison | 6 observed asks Directional coverage · 6 independent dealers | Not currently listed Source this reference → |
| Daytona Ref. 116505 Collection · Buying guide | $50,500 All observed factory configurations | +4.2% Reference-level comparison | 8 observed asks Moderate coverage · 8 independent dealers | Not currently listed Source this reference → |
| Daytona Ref. 116508 Collection · Buying guide | $74,000 All observed factory configurations | -5.4% Reference-level comparison | 9 observed asks Moderate coverage · 9 independent dealers | Not currently listed Source this reference → |
| Daytona Ref. 116509 Collection · Buying guide | $43,600 All observed factory configurations | -3.0% Reference-level comparison | 5 observed asks Directional coverage · 5 independent dealers | Not currently listed Source this reference → |
| Daytona Ref. 116515LN Collection · Buying guide | $82,000 All observed factory configurations | Mix review Reference-level comparison | 7 observed asks Moderate coverage · 7 independent dealers | Not currently listed Source this reference → |
| Daytona Ref. 116518LN Collection · Buying guide | $45,900 All observed factory configurations | -2.0% Reference-level comparison | 6 observed asks Directional coverage · 6 independent dealers | Not currently listed Source this reference → |
| Daytona Ref. 116520 Collection · Buying guide | $25,600 All observed factory configurations | +9.3% Reference-level comparison | 14 observed asks Broad coverage · 14 independent dealers | Not currently listed Source this reference → |
| Daytona Ref. 116523 Collection · Buying guide | $18,300 All observed factory configurations | -14.1% Reference-level comparison | 7 observed asks Moderate coverage · 7 independent dealers | Not currently listed Source this reference → |
| Explorer II Ref. 216570 Collection · Buying guide | $10,900 All observed factory configurations | +1.0% Reference-level comparison | 5 observed asks Directional coverage · 5 independent dealers | Not currently listed Source this reference → |
| Explorer II Ref. 16570 Collection · Buying guide | $8,400 All observed factory configurations | -1.3% Reference-level comparison | 5 observed asks Directional coverage · 5 independent dealers | Not currently listed Source this reference → |
| GMT-Master II Ref. 116710LN Collection · Buying guide | $13,300 All observed factory configurations | +1.9% Reference-level comparison | 6 observed asks Directional coverage · 6 independent dealers | Not currently listed Source this reference → |
| GMT-Master II Ref. 116713LN Collection · Buying guide | $14,100 All observed factory configurations | -4.4% Reference-level comparison | 6 observed asks Directional coverage · 6 independent dealers | Not currently listed Source this reference → |
| Sea-Dweller Ref. 116660 Collection · Buying guide | $10,500 All observed factory configurations | +11.6% Reference-level comparison | 5 observed asks Directional coverage · 5 independent dealers | Not currently listed Source this reference → |
| Sky-Dweller Ref. 326933 Collection · Buying guide | $19,600 All observed factory configurations | -1.4% Reference-level comparison | 8 observed asks Moderate coverage · 8 independent dealers | Not currently listed Source this reference → |
| Sky-Dweller Ref. 326934 Collection · Buying guide | $24,800 All observed factory configurations | +13.7% Reference-level comparison | 5 observed asks Directional coverage · 5 independent dealers | Not currently listed Source this reference → |
| Submariner Ref. 116610LN Collection · Buying guide | $12,300 All observed factory configurations | -0.4% Reference-level comparison | 6 observed asks Directional coverage · 6 independent dealers | Not currently listed Source this reference → |
| Submariner Ref. 116610LV Collection · Buying guide | $21,300 All observed factory configurations | +7.0% Reference-level comparison | 11 observed asks Moderate coverage · 11 independent dealers | Not currently listed Source this reference → |
| Submariner Ref. 116613LB Collection · Buying guide | $15,000 All observed factory configurations | -2.1% Reference-level comparison | 9 observed asks Moderate coverage · 9 independent dealers | Not currently listed Source this reference → |
| Yacht-Master Ref. 116622 Collection · Buying guide | $12,800 All observed factory configurations | -6.4% Reference-level comparison | 5 observed asks Directional coverage · 5 independent dealers | Not currently listed Source this reference → |
What this week means for buyers and sellers
Negotiate by reference, not by the Rolex name alone
Use the reference median as an orientation point, then compare the exact dial, metal, bracelet, condition, age, completeness and seller terms. A current Superlative Watch Co. listing may sit above or below the reference median for legitimate watch-specific reasons.
Source an exact Rolex →Price to the actual buyer lane
Reference medians establish context, not an automatic buy or consignment quote. Final valuation depends on the exact watch, originality, condition, service history, box and papers, market depth and current buyer demand.
Request a sell or trade evaluation →How to interpret this dated report
The Superlative Watch Co. Rolex market dataset separates three distinct signals: a reference-level consumer asking-price estimate, current Superlative Watch Co. exact-watch pricing, and first-party buyer demand. These are shown separately so a market estimate, a specific listed watch, and inquiry activity are never presented as interchangeable.
Observed-price basis
Each published figure is a reference-level consumer asking-price median derived from licensed professional market observations under a consistent proprietary normalization process. It is an asking-price estimate, not a transaction price, appraisal, dealer acquisition cost, or promise that every dial and condition will trade at the same level.
Buyer-demand basis
The SWC Buyer Demand Pulse uses deduplicated qualified buyer requests received by Superlative Watch Co. Requests are grouped by collection, reference or configuration and compared with the preceding equivalent period. Buyer-demand figures remain separate from market asking-price observations.
Minimum sample
Publish a numerical reference median only when at least five independent dealers are represented. Display both observed asking-listing count and independent-dealer coverage. Where configuration mix could make a one-week comparison misleading, suppress the percentage movement and label the direction as under review.
Historical integrity
Dated reports remain historical snapshots. Factual corrections are disclosed, and methodology changes receive a new version and effective date. Past observations are not silently rewritten to match the current market.
This dated market report is informational and educational. It is not financial advice, an appraisal, a guarantee of future value or a binding offer to buy or sell. Public asking prices and actual transaction values can differ. Superlative Watch Co. is an independent luxury-watch dealer and is not an authorized Rolex retailer or affiliated with Rolex S.A. unless expressly stated.